Wednesday 21 January 2015

How to Take Advantage of Content Scrapers

This is our approach of dealing with content scrapers, and it turns out quite well. It helps our SEO as well as help us make extra bucks. Majority of the scrapers use your RSS Feed to steal your content. So these are some of the things that you can do:

•    Internal Linking – You need to interlink the CRAP out of your posts. With the Internal Linking Feature in WordPress 3.1, it is now easier than ever. When you have internal links in your article, it helps you increase pageviews and reduce bounce rate on your own site. Secondly, it gets you backlinks from the people who are stealing your content. Lastly, it allows you to steal their audience. If you are a talented blogger, then you understand the art of internal linking. You have to place your links on interesting keywords. Make it tempting for the user to click it. If you do that, then the scraper’s audience will too click on it. Just like that, you took a visitor from their site and brought them back to where they should have been in the first place.

•    Auto Link Keywords with Affiliate Links – There are few plugins like Ninja Affiliate and SEO Smart Links that will automatically replace assigned keywords with affiliate links. For example: HostGator, StudioPress, MaxCDN, Gravity Forms << These all will be auto-replaced with affiliate links when this post goes live.

•    Get Creative with RSS Footer – You can either use the RSS Footer or WordPress SEO by Yoast Plugin to add custom items to your RSS Footer. You can add just about anything you want here. We know some people who like to promote their own products to their RSS readers. So they will add banners. Guess what, now those banners will appear on these scraper’s website as well. In our case, we always add a little disclaimer at the bottom of our posts in our RSS feeds. It simply reads like “How to Put Your WordPress Site in Read Only State for Site Migrations and Maintenance is a post from: WPBeginner which is not allowed to be copied on other sites.” By doing this, we get a backlink to the original article from scraper’s site which lets google and other search engines know we are authority. It also lets their users know that the site is stealing our content. If you are good with codes, then you can totally get nuts. Such as adding related posts just for your RSS readers, and bunch of other stuff. Check out our guide t
o completely manipulating your WordPress RSS feed.

Source:http://www.wpbeginner.com/beginners-guide/beginners-guide-to-preventing-blog-content-scraping-in-wordpress/

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